# Advanced Settings

## Frequency

![Frequency Detail](/files/otcBzqiMsbS4XZlp53AM)

### **1 -> Once per page view**

It is an option that will run every time a page is loaded.

### **2 -> Once per session**

It runs once on a user's device.

### **3 -> Once per close per session**

If a user clicks the close button on an action, they won't see that action again for the rest of the session.

### **4 -> Once per day**

Allows you to display it to a user once per day.

### **5 -> Once per life time**

It runs throughout the lifespan of that action.

### **6 -> Unlimited**

There are no restrictions; it allows it to run at any time.

### What is a control group and what is its purpose?

The Control Group determines the display rate of the action. If no value is written, the control group is considered as 10%.

{% hint style="danger" %}
**If you want to always display an action, you should set its control group to '0'.**
{% endhint %}


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